Digital marketing has become the way of the future. If your business doesn’t have a digital marketing strategy, be sure that you are setting yourself up for failure. Consumers are taking full control over their decision-making process and marketers are taking advantage of the exposure the web can give them. Tailored strategies and tactics of what digital media platforms to use and how to inter-connect them is the key skill required of marketers in the digital world. Here are some of the more fascinating statistics I have discovered while researching the powers of digital marketing.
1. 72% of all internet users are now active on social media. (Jeff Bullas)
2. 71% of users access social media from a mobile device. (Jeff Bullas)
3. Marketers will spend $8.3 billion on social media advertising in 2015. (NewsCred)
4. Social media marketing budgets are projected to double over the next five years (Social Fresh)
BLOGS
5. Each month, 329 million people read blogs. (NewsCred)
6. 17% of marketers plan to increase blogging efforts this year. (Forbes)
7. Blogging increases web traffic by 55% for brands. (Rocket Post)
8. Facebook accounts for 15.8% of total time spent on the Internet. (Rocket Post)
9. 47% of Americans say Facebook is their #1 influencer of purchases. (Jeff Bullas)
10. 70% of marketers used Facebook to gain new customers. (Jeff Bullas)
11. One million web pages are accessed using the “Login with Facebook” feature. (Jeff Bullas)
12. The average time per month spent by users on Twitter is 170 minutes. (Rocket Post)
13. Twitter now has over 550 million registered users, and 215 million active monthly users. (Jeff Bullas)
14. 34% of marketers use Twitter to successfully generate leads. (Jeff Bullas)
15. LinkedIn is the top social network for B2B marketing (Real Business Rescue)
16. The average time spent on LinkedIn per month is 17 minutes. (Rocket Post)
MOBILE MARKETING
17. 50% of millennials use their smartphones to research products or services while shopping, and 41% have made purchases using their phones. (leaderswest Digital Marketing Journal)
18. Over half of all mobile searches lead to a purchase. (Rocket Post)
19. E-mail is the most popular activity on smartphones among users ages 18-44. (Mark the Marketer)
20. 64% of decision-makers read their e-mail via mobile devices. (Mark the Marketer)
To my MKF3881 followers, as future marketers, what do these stats get you thinking about? How does it make you feel about the future of marketing?
And if you wanted a little more, check out what some of the predictions were for 2014 here
Digital Van Goh 
“Facebook accounts for 15.8% of total time spent on the Internet”… Honestly thought it would be more than this! Good info!
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Hi Hannah, thanks for the feedback. To be honest, at first I thought it would be higher too, but more than 15% is still a massive statistic in the grand scheme of things. Am sitting in our seminar right now and thinking about how Tor is discussing Communication, Research, Surfing and Shopping as being the key motivators for people using the internet. This makes me think that the statistics maybe should be higher. I wonder if consumers are starting to move away from facebook for information.
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Please comment on my latest blog post if you can 🙂
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47% of Americans say Facebook is their #1 influencer of purchases.
that may be true! i bought about 2 things this week because i saw it on facebook!!! hilarious ahah
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Haha I am guilty of this too.
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